The product
One platform. Four customers. Every number labelled.
WaveScorePro serves broadcasters, agencies, brands and planners with real-time audience data — anchored on Ghana, expanding across West Africa.
Phase 1 scope: live digital connection counts and ad-verification certificates are available today. Demographic, LSM, and representative-reach features are marked Phase 2and arrive with our representative sampling layer.
📻
Radio & TV Stations
✓Live listener count — people, not sets
✓Minute-by-minute programme performance
✓Full gender × age × LSM breakdown
✓All 16 Ghana regions
✓Independent Transmission Certificates
📊
Advertising Agencies
✓Airtime Value Engine — best slot for any brief
✓Gender × Age × LSM planning
✓CPTTA: Cost Per Thousand Target Audience
✓Post-campaign broadcast evidence (fingerprint or stream-metadata, clearly labelled)
✓Bulk certificate export
🏢
Blue-Chip Brands
✓Target LSM 7-10 female 25-44 in Ashanti
✓Independent ad verification
✓Coverage vs industry giants for 5% of the cost
✓Campaign reach reports with demographics
✓Replaces expensive quarterly panel studies
🗺️
Media Planners
✓Airtime Value Heatmap — see best slots at a glance
✓CPTTA: Cost Per Thousand Target Audience
✓Brief builder: gender × age × LSM × region × budget
✓Budget simulator: how many spots for GH₵ X?
✓Compare any station and slot side by side
Try the Planning Tool →Every number tells you how to trust it
Every data point is labelled with its source and confidence level. No hidden estimates. Full transparency.
DIRECT
Stream server read
95%+
confidence
PANEL
USSD panel responses
75-85%
confidence
MODEL
GSS statistical estimate
60-75%
confidence
HYBRID
Panel + model combined
70-80%
confidence
Pricing built for Ghana
One platform, two audiences. Billed in Ghanaian Cedis (GH₵) via Paystack. USD equivalents shown for reference. Annual saves 17%.
STATION
Free
See your live connection count, free through Phase 1.
Free
✓Live audience pulse — your station only
✓7 days of history
✓Public station page (SEO)
✓Listed in the public catalogue
✓Data beyond today blurred
✓1 station
STATION
Starter
Everything to prove your audience.
GH₵ 1,800/mo
≈ $155 /mo
✓Full live data + daypart heatmap
✓Demographics (gender × age × LSM × region)
✓60 days of history
✓Rate-card builder
✓Schedule + ad-log
✓Transmission certificates (RT+ live)
✓Email + WhatsApp support
✓1 station · 2 users
MOST POPULAR
STATION
Pro
Win the next ad sale.
GH₵ 7,000/mo
≈ $601 /mo
✓Everything in Starter
✓12 months of history
✓Market rankings (national + regional)
✓Embeddable live widget
✓Weekly WaveScore Report
✓AdVerify SSE live ticker
✓Up to 3 stations · 5 users
✓Priority support
✓Panel-Validated reach (USSD + GSS weighted)coming
Need 10+ stations or a multinational rollout? Talk to Enterprise →
How we compare
Ghana's agencies have relied on quarterly diary studies for two decades. Here's how WaveScorePro changes the playbook.
| Capability | Industry-standard panel diaries | WaveScorePro |
|---|---|---|
| Data refresh cadence | Quarterly diary | ✓Live (60-second crawl + WebSocket push) |
| Methodology | Recall-based panel only | ✓DIRECT stream probes + PANEL + MODEL hybrid |
| Independent ad verification | Not offered | ✓Tamper-proof certificates with public verify URL |
| Demographic granularity | Region × age × gender | ✓Region × age × gender × LSM 1-2 → 9-10 |
| Time to a campaign plan | 2–6 weeks | ✓Under 5 minutes (Airtime Value Engine) |
| Entry price (per year) | USD 8,000 – 25,000+ subscription | ✓From USD 0 · Pro from USD 588/yr |
| Station-side dashboard | Not included | ✓Included — claim your station free |